My first contact with the Internet dates back to 1994 — before Google existed. Fascinated by the technology behind Search Engines and the algorithms that rank billions of web pages, I dedicated myself to mastering Search Engine Optimisation (SEO) from the ground up.
This passion led me to become a Google Quality Rater, contributing directly to the assessment of Google’s search algorithms. Few Digital Marketing specialists have this level of firsthand insight into how Google evaluates and ranks web content — and it remains the foundation of my SEO approach today.
After working with CSI Piemonte as a GIS Specialist and for local authorities of Turin as IT Specialist and webmaster, I joined SEMS — one of the top 30 Search Marketing agencies in the world — as an SEO Specialist.
Working daily alongside top Digital Marketing professionals on complex, international projects shaped my methodology and kept me at the forefront of the industry.
I then founded my independent consultancy, bringing senior-level expertise directly to clients — without agency overhead, without account managers in between, and with full transparency on strategy and results.
A significant part of my Digital Marketing work focuses on the Travel and Hospitality sector — an industry I know not just as a consultant, but from direct experience. Having personally managed hospitality businesses, I understand the operational pressures, the seasonality challenges, and the booking dynamics that Hotel owners and managers face every day.
This background allows me to build Google Ads campaigns and SEO strategies that are grounded in real business needs — not just marketing theory. I also work with clients in fashion and retail, applying the same data-driven approach across competitive sectors.
Today I work with the same passion that drove me in 1994 — offering Digital Marketing consultancy to businesses that want measurable growth through SEO, Google Ads and data-driven strategy. My core focus is the Travel and Hospitality sector, where I combine marketing expertise with direct industry experience. I also support businesses in fashion, retail and other competitive sectors, as well as early-stage startups at every stage of their journey.
Working with Giorgio was pleasant and productive. He implemented the best digital strategies for us to improve the visibility of our products, after explaining them to us, doubling the conversion rate (lead generation) for traffic originating from the audience of major international markets through organic traffic and PPC campaigns.