My first experience with the Internet dates back to 1994. This new and exciting technology soon piqued my curiosity: I therefore started to read online HTML tutorials and was soon writing my first pages in the language behind the nascent worldwide web. I will never forget my excitement at seeing my own pages of text and images appear in my browser for the first time!
Over the years, I had the opportunity to learn more advanced web technologies, such as PHP and Javascript, but I was always most interested in the sites I visited with greatest frequency during my online sessions: Search Engines. Fascinated by the idea that there were complex algorithms responsible for classifying and ranking billions of web pages, I decided to study and learn the elements which determine a site’s positioning in search-engine results, which led to my discovery of the world of Search Engine Optimisation (SEO). Thanks also to my education, I was able to apply the various SEO techniques I had learned on the Internet and determine their effectiveness on sites which I had created myself.
My keen interest in search engines therefore allowed me to become a Google Quality Rater, contributing to the assessment of the effectiveness of Google’s algorithms in order to provide users of the world’s most popular search engine with the best possible results to their searches. This experience was fundamental, as it allowed me to fully understand the dynamics behind the operation and continuous improvements of Google’s algorithms.
After working with CSI Piemonte (Piedmont information systems consortium) as a GIS Specialist (expert in digital mapping), and for the province and local authorities of Turin as an IT Specialist and webmaster, I then worked as an SEO Specialist for two years at SEMS, one of the top thirty Search Marketing agencies in the world at the time.
Working in close contact with the top Digital Marketing Specialists allowed me to get involved in complex, high-level projects on a daily basis, sharing and learning the best methodologies and strategies and keeping up to date on the latest Digital Marketing developments.
Today I work with the same passion I showed during my education, offering Digital Marketing consultancy services for projects which aim to achieve maximum web visibility for major Italian companies and multinationals, but also for local SMEs. My passion for challenges and driving revenue growth led me to provide support to Startups at every stage, including mentorship guidance on areas such as branding, innovation, business models, fundraising, industry trends.
Working with Giorgio was pleasant and productive. He implemented the best digital strategies for us to improve the visibility of our products, after explaining them to us, doubling the conversion rate (lead generation) for traffic originating from the audience of major international markets through organic traffic and PPC campaigns.