These figures come from real campaigns managed for Hotels, Resorts and Holiday villages — in a sector where margins are tight, seasonality is unforgiving, and every click has to earn its cost.
Staying ahead of the industry
I regularly attend and speak at leading Digital Marketing and Travel industry events — to track emerging trends, test new platforms firsthand, and exchange insights with sector specialists.
Google Ads for the travel industry
Seasonality management
Budgets and bids adjusted around peak booking windows, not calendar months.
OTA competition strategy
Capture direct bookings by out-positioning Booking.com and Expedia on branded and destination terms.
High-Budget Campaigns
Specialist in campaigns above € 10K/month, where budget efficiency makes a measurable revenue difference.
Who I work with:
Hotels · Boutique resorts · Tour Operators · Travel agencies · Holiday rentals · Destination management companies
Let's talk about your campaigns
Tell me about your business and current ad spend. I’ll get back to you within 24 hours.
WHAT DOES A GOOGLE ADS CONSULTANT DO?
A PPC Consultant is a Digital Marketing professional who specializes in managing and optimizing pay-per-click (PPC) campaigns on Search Engines like Google, Bing, and others.
I offer my expertise to businesses that want to increase visibility, attract highly targeted traffic, and drive conversions through paid search advertising.
By hiring me as your Google Ads consultant, you’ll benefit from over 20 years of expertise, a track record of managing high-budget and large scale campaigns, and a commitment to delivering the best possible results for your business. I’ll help you optimize your Ad spend, refine your strategy, and ensure your paid search campaigns drive real growth.
Investing in paid search campaigns is one of the most effective ways to gain immediate visibility for your website, particularly on Search Engines like Google and Bing. This instant visibility is invaluable, especially for businesses that need quick results, whether it’s to boost sales, promote a new product, or drive traffic to a specific landing page.
No. While Travel and Tourism is my core specialisation, I have extensive experience managing paid search campaigns across other competitive sectors, including fashion and retail. The strategic principles — audience targeting, budget efficiency, conversion optimisation — apply across industries.
I typically work with businesses investing a minimum of €1000/month in Google Ads. Below this threshold, the management overhead tends to outweigh the gains from specialist optimisation.
A freelance PPC Consultant offers direct, senior-level expertise without agency overhead. You work directly with the specialist managing your campaigns, ensuring faster communication, full transparency, and more competitive pricing while still benefiting from 20+ years of high-budget campaign experience.
A Google Ads Consultant is a Digital Marketing professional who specializes in managing and optimizing pay-per-click (PPC) campaigns on Google Ads platform. They define campaign goals, conduct keyword research, set up and monitor campaigns, and continuously optimize performance to maximize ROI.
SEO focuses on improving organic rankings over time, while PPC delivers immediate visibility through paid ads on Google and Bing. PPC is ideal for businesses that need fast results, precise audience targeting, and measurable ROI from day one.
Yes. Google Ads campaign management is fully remote. Giorgio Montaldo works with clients worldwide, with no geographical restrictions. All communication, reporting, and campaign access are handled online.